English
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About The Book
Description
Author
The book is focused on the intersection ofinnovation creativity and marketingmanagement. It presents the latest researchon these topics and is unique in that itbrings together the perspectives of bothinnovation and creativity scholars. Thebook aims to provide insights and strategiesfor effectively applying innovation andcreativity concepts to marketing management. It is a valuable resourcefor anyone interested in staying up-to-date with the latestdevelopments in these fields.
Piracy-free
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Details
ISBN 13
9788196120498
Publication Date
-01-04-2023
Pages
-306
Weight
-602 grams
Dimensions
-169.9x244.09x17.72 mm
