Marketing Management

unit – I 1 to 17 marketing – definition – importance – features of modern marketing – evolution of marketing concept – approaches – New concepts of marketing – comparison of marketing in developed and developing countries – marketing mix – is marketing a science or an art? Br>unit - II 18 to 40 Product – definition – product life cycle - product mix – strategies - product diversification – modification – elimination – product positioning - New product development – product failures – measures. Br>unit – III 41 to 56 pricing – definition – kinds – factors influencing pricing decisions – methods of pricing policies – cost oriented pricing – demand oriented pricing – competition oriented pricing – price discounts. Br>unit – IV 57 to 75 channels of distribution - definition – need – functions – channels of distribution – factors influencing selecting channels of distribution – Middle man – kinds – wholesalers and retailers – types of wholesaler and retailer – services rendered by wholesalers and retailers – difference between wholesalers and retailers. Br>unit – V 76 to 121 marketing Research – meaning – definition – objectives – advantages – types – stages in marketing Research. E – marketing – meaning – advantages – limitations – scope – models of e-marketing – web sites associated with e- marketing – tele marketing.