MARKETING MANAGEMENT

<p>This book covers a basic marketing concept and their vital elements which is useful for BBA and MBA marketing specialized students to understand marketing scope and their use in practical life. Marketing management is the backbone to run a positive and trustworthy business as it does perform different tasks to achieve their company's goals that have been set previously in the company mission statement.</p><p>Students deep study to have the idea of actually what is marketing management and how to make it better in business and organization. Marketing management is based on product place price and promotion to attract consumers.</p><p>Marketing control is the process of decision making making plans and controlling the advertising factors of a business enterprise in phrases of the advertising and marketing concept someplace in the marketing machine. Before intending to examine some of the information of this procedure com&shy;ments on aspects may be beneficial background. Marketing Management identifies market possibilities and comes out with suitable strategies for exploring the ones opportunities profitably.</p><p>It has to implement marketing programme and evaluate continuously the effectiveness of advertising-blend. It has to put off the deficiencies determined in the actual execution of advertising plans rules and tactics. It looks after the advertising system of the corporation.</p>