Marketing Management and Policy
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About The Book

<p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Strategic Marketing Decisions for a Changing Business Landscape!</strong></p><p></p><p><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Marketing Management and Policy</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> by </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Naresh Malhotra</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> provides a comprehensive exploration of marketing strategies policies and frameworks that drive business success. This volume in the </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Legend in Marketing</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> series delves into the </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>fundamental principles of marketing management</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> addressing critical topics such as </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>market positioning competitive strategy pricing models and branding policies.</strong></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>With insights drawn from </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>decades of research</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> this book examines how businesses formulate and implement </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>effective marketing policies</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> to stay ahead in dynamic markets. It also covers </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>regulatory considerations ethical marketing practices and the evolving role of technology</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> in shaping marketing decisions.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>This essential resource is designed for </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>marketing professionals business strategists policymakers and researchers</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> looking to refine their marketing approaches and create sustainable growth strategies.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Master the art of marketing management-get your copy today!</strong></p>
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