Marketing Management : Concepts Cases And Trends

Given the condition of growing complexity in the business area it becomes increasingly important for business as well as managers to attract the customers in purchasing their products; at the same time the products need to be produced at an optimal cost and sold at a reasonable price.Marketing is an important strategy to ensure the growth of the business. While current customers should always be the main priority of a business marketing efforts can help to expand this base further. Key efforts l...See More