Marketing Management Essentials You Always Wanted To Know

<h4><strong style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>A Practical Guide to Strategic Planning Marketing Budgets Digital Marketing and Customer Relationships. A modern marketer's playbook to create value for your organization and its customers</strong></h4><p></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>In industries around the world marketing principles and skills are a means to achieve business goals. </span><em style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Marketing Management Essentials (Third Edition) </em><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>will give you the foundational knowledge - from budgeting techniques to marketing strategic planning to an introduction to career specialization areas - that will help ensure you are equipped for success as a marketing professional.</span></p><p></p><p><strong style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>In this book you will:</strong></p><ul><li><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Learn how to build a marketing plan</span></li><li><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Get an understanding of the various marketing specialization areas</span></li><li><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Pick up approaches and resources to demonstrate marketing return on investment</span></li><li><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Grasp how to self-evaluate your skills and competencies</span></li></ul><p></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>The book also touches upon topics like market types philosophies strategic planning and marketing various types of audits (internal external and strategic) value chain analysis outsourcing marketing research (planning approaches research devices ethics) relationships with customers (relationship marketing types of customers customer retention digital marketing and many more. These are coupled with summaries and quizzes at the end of every chapter making the book a well-rounded guide for the readers.</span></p><p></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>The third edition of the book also contains three new chapters each chapter bringing concepts like essential marketing skills you might need now and in the future forming a marketing budget to judiciously allocate the expenses and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust well-rounded foundation.</span></p><p></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>By the end of this book you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation helping you with a head start in your career as a professional in the marketing sphere</span></p>