Marketing Management Essentials You Always Wanted To Know (Second Edition)

<ul><li><strong style=color: rgba(0 0 0 1)>Marketing Management concepts explained in a simplified way</strong></li><li><strong style=color: rgba(0 0 0 1)>Tools that can help you navigate your role as a marketing manager</strong></li><li><strong style=color: rgba(0 0 0 1)>How to use marketing to manage customer relationships</strong></li><li><strong style=color: rgba(0 0 0 1)>Understand the relationship between strategy and marketing </strong></li></ul><p> </p><p><strong style=color: rgba(0 0 0 1)>Marketing Management Essentials You Always Wanted To Know</strong><span style=color: rgba(0 0 0 1)> prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects </span><strong style=color: rgba(0 0 0 1)>of marketing management</strong><span style=color: rgba(0 0 0 1)> such as SWOT </span><strong style=color: rgba(0 0 0 1)>analysis measuring customer satisfaction and developing a marketing plan</strong><span style=color: rgba(0 0 0 1)>. Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to today's marketing manager. After explaining the importance of managing marketing internally in your organization the book will help one learn how to manage external customers and obtain their business.</span></p><p><br></p><p><strong style=color: rgba(0 0 0 1)>Marketing Management Essentials You Always Wanted To Know</strong><span style=color: rgba(0 0 0 1)> gives a look into the world of marketing and some of its key elements. After reading this book the reader will be able to:</span></p><ul><li><span style=color: rgba(0 0 0 1)>Define marketing management in an organization and understand its functions and elements</span></li><li><span style=color: rgba(0 0 0 1)>Know the business responsibilities of a marketing manager and marketing department </span></li><li><span style=color: rgba(0 0 0 1)>Describe tools that can help you navigate the role of a marketing manager </span></li><li><span style=color: rgba(0 0 0 1)>Understand the relationship between strategy and marketing </span></li><li><span style=color: rgba(0 0 0 1)>Know how to use marketing to manage customer relationships </span></li></ul><p> </p><p><strong style=color: rgba(0 0 0 1)>About the Series</strong></p><p><span style=color: rgba(0 0 0 1)>The Self-Learning Management Series is designed to help students new managers career switchers and entrepreneurs learn essential management lessons. This series addresses every aspect of business from HR to Finance to Marketing to Operations across any and every industry. </span></p>