Marketing Management for Beginners

<p>Are you interested in marketing management but need a summary of the basics to properly understand it and evaluate opportunities for yourself? Then this guide is just what you need: Intelligent marketing management is an important tool for brand building and sustainable customer loyalty.<br>Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue?<br>Surely you have heard of the well-known marketing mix but what exactly is behind it? How does the existing market look like how are demarcations made and how do you develop a suitable marketing strategy on the basis of this information in order to be able to bind customers in the long term?<br>You will find easy-to-understand answers to all these questions in this book which will help you to get a general overview of the basics.<br>In addition you will receive important practical tips as well as a 10-step action plan for building your own marketing plan.<br> </p>