Marketing Management in Air Transport

<p>This book is an account of the management and environmental aspects of marketing a major airline at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research an analytical review of airline pricing and co-operative agreements between airlines as well as product planning and the marketing processes once the schedules are on sale. </p>