Marketing Management Text and Cases
by
Dr. Pratik C Patel
English
LOOKING TO PLACE A BULK ORDER?CLICK HERE
Piracy-free
Piracy-free
Assured Quality
Assured Quality
Secure Transactions
Secure Transactions
Fast Delivery
Fast Delivery
Sustainably Printed
Sustainably Printed
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.

About The Book

Marketing is an ever-evolving discipline.  Writing a book on this subject is always an exciting task. The primary focus of this book is to build conceptual framework for designing and evaluating marketing strategies. The book covers all major marketing concepts like buying behaviour marketing environment STP differentiation and marketing mix. The book also includes several case studies to orient students with applications of these concepts in real world.
downArrow

Details