Marketing Matters

Marketing Matters For writers who subscribe to the nontraditional approach to book publishing via self-publishing or publishing through a POD (print-on-demand) publisher Marketing Matters belongs on your bookshelf. Marketing is a means of transferring services and products to consumers. As indicated on Para Publishings web site () citing R.R. Bowker as reported in The Wall Street Journal April 24 2004 there are over 2.8 million books in print. Writers will have to take an aggressive approach to targeting their books audience and reaching their readers. For those who feel a bit intimated by the subject Marketing Matters provides a reassuring introduction into the mechanics of marketing. This basic guide offers an elementary glimpse of the muscle of activities involved in the marketing process. Designed for aspiring writers beginning writers and recently published new writers who dont consider themselves marketers the book presents helpful information and suggestions about marketing. On the journey through its pages readers will learn of the connections between marketing advertising publicity and public relations. Marketing Matters also discusses the 4 Ps of marketing what they mean and how they relate to the authors own book. From MAPP-ing for success to thinking outside the box from marketing plans to marketing tools readers will soon be enlightened as to what they can do to market their books even on a shoestring budget.