Marketing Metrics

<p><b>Stop feeling overwhelmed by data and start using it to its full potential to create an agile and forward-looking strategy that enables customer-centric marketing builds your brand and develops product strategies.</b> <p/>Many brands talk about creating a marketing strategy powered by data analytics and metrics. Yet too often they're still overwhelmed by data or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. <b><i>Marketing Metrics</i></b> takes readers through all the stages of implementing a data-first strategy from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz it shows how to create a strategy which leverages consumer data for customer-centric marketing establishes the ROI of channels and campaigns strengthens brands and creates data-driven product strategies. <p/>Covering the range of new global laws that impact consumer privacy and data collection and usage <b><i>Marketing Metrics</i></b> shows how to use data in a non-invasive secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.</p>