Marketing Mixology

<p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>About the Book</strong></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>CUT THROUGH THE NOISE AND GET STRAIGHT TO THE CORE OF EFFECTIVE MARKETING.</strong></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Consumer preferences shift in a heartbeat these days. Get fighting fit and stay ahead of the curve with Marketing Mixology your essential toolkit for navigating the dynamic marketscape. Expert brand coach and advertising/marketing veteran Ambi Parameswaran distils the four core skills you need to thrive-understanding consumers brand building negotiation and selling and communication-offering practical insights and new-age wisdom for both seasoned professionals and aspiring marketers.</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Master the art of agile marketing turbocharge your career and make your brand relevant in a world that never stops changing.</span></p><p></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>About the Author</strong></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Ambi Parameswaran is a brand coach and founder brand-building.com a brand advisory. He is a featured speaker at corporate events a guest faculty at leading business schools and an award-winning bestselling author of eleven books. His specially curated workshop on personal branding has been very popular with both leading corporates and industry bodies. Ambi has spent his forty-year career in corporate India working across diverse sectors such as pharmaceuticals/consumer products (Boots Company) media (UDI Yellow Pages) and advertising (Rediffusion). He spent over twenty-five years with FCB Ulka Advertising helping transform a struggling ad agency into one of the top five marketing communications groups. Over the last six years turning independent he has served as a member director on corporate and advisory boards as a brand coach to small and large brands and as a mentor to exciting new businesses. He has through his career and beyond worked on iconic brands like Tata Wipro Zee TCS Amul Tropicana Pepsico LIC Santoor Sundrop Abbott J&J ITC and so on.</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Ambi now reads writes teaches and coaches leaders across multiple domains. He is a guest faculty at IIM Calcutta IIM Ahmedabad MICA and an Adjunct Professor of Marketing at SPJIMR Mumbai.</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Ambi's columns appear regularly in </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Business Standard</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> and in several other business publications including </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Economic Times</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> and </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>The Hindu BusinessLine</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>. He is a Distinguished Alumnus award recipient from both IIT Madras and IIM Calcutta an AMP Graduate from Harvard Business School a PhD in Management from Mumbai University and a CFI-certified CEO coach.</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Ambi can be reached at ambimgp@brand-building.com. He is active on LinkedIn as Ambi Parameswaran and on Twitter as @ambimgp.</span></p>