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About The Book
Description
Author
The book is very useful for professionals marketers and student. The study of marketing of banana highlights the problems of banana growers and pre-harvest contractors. The comparative study will be useful to identify the differentiated market price in different area of marketing and it would be helpful to identify the lobour intensive and transportation facilities affected on marketing. The study tries to throw light on elements of cost of marketing pre-harvest contractors and the growers it will help to find out the spread of cost of marketing till final marketing to the consumer This book entitled “Marketing of Banana in Maharashtra State” is an original Research work of my Ph.D Thesis” the book contents seven chapters namely 1) Introduction 2) Review of literature 3) Marathwada at a Glance 4) Khandesh Region (jalgoan) 5) Marathwada Region 6) Comparative study of Marketing of Banana in Marathwada and Khandesh region 7) Summary conclusion and suggestions It lays particular emphasis on marketing & cost information and general practices of marketing prevailing in Marathwada and khandesh region particularly in Jalgoan district. The information is useful for farmers marketer and banana cultivators small agriculture project and students. If you have an idea of agriculture marketing this book will change your life. It gives valuable information about agriculture marketing special in banana marketing.