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About The Book
Description
Author
<p>This book provides a comprehensive exploration of marketing and financial services distinguishing between products and services and examining the evolving financial services landscape. It covers key aspects such as the services marketing mix product strategies pricing distribution channels and promotion along with emerging trends like telemarketing and mobile banking in financial services marketing.</p>
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Sustainably Printed
Details
ISBN 13
9798895881224
Publication Date
-04-10-2024
Pages
-238
Weight
-328 grams
Dimensions
-152.4x228.6x12.83 mm
