Marketing Of Goat

The marketing of goats is mostly a neglected sector. Sale of goats involves transactions of private nature which is initially dominated between trader and middleman then between middleman and wholesaler middleman and butcher and between middleman – wholesaler and meat processing unit etc. In this process of marketing the first sellers ‘share in the buyers’ rupee varies from 52 – 99 per cent. However for poor rearers goat is considered to be ‘living saving account’ and it is sold at the time of financial needs. So the market force has limited effect on marketing of goats.