Marketing of Services

<p><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Master Service Marketing in Retail & Healthcare!</strong></p><p></p><p><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Marketing of Services: Retailing and Health Care</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> by </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Naresh Malhotra</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> delves into the </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>unique challenges and strategies</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> involved in marketing </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>intangible services</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>-specifically in </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>retail and healthcare sectors</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>. As part of the </span><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Legend in Marketing</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> series this book presents groundbreaking research on </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>consumer expectations service quality branding and customer satisfaction</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> in service-driven industries.</span></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>This volume explores </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>service differentiation patient-centered healthcare marketing customer experience in retail and innovations in service delivery</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>. It also highlights </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>the impact of digital transformation AI and data-driven personalization in modern service marketing.</strong></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>With real-world examples and expert analysis this book is essential for </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>retail executives healthcare marketers business strategists and researchers</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> aiming to </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>enhance service delivery improve brand perception and foster customer loyalty.</strong></p><p></p><p><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Stay ahead in service marketing-get your copy today!</strong></p><p></p>