MARKETING OF SERVICES

Name: MARKETING OF SERVICES
Price: 213 INR
Availability: InStock
Author: "Anand Kumar"
ISBN: 9788195025541

Anand Kumar

English

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Piracy-free

Assured Quality

Secure Transactions

Fast Delivery

Sustainably Printed

Delivery Options

Please enter pincode to check delivery time.

*COD & Shipping Charges may apply on certain items.

Review final details at checkout.

About The Book

Description

Author

Intangibility is a major issue in the marketing of services with several ramifications. Customers have to buy such services based on mutual trust and confidence they repose with the seller. Hence sellers deal with several challenges throughout the life cycle of a Service. These challenges become even more consuming for the sell given the kind of cut-throat competition prevailing in the current market scenario. To add to this the intervention of the technology particularly the application of Inte