Marketing of sustainable products

This book is part of a body of work that aims to help understand the conscious purchasing behavior of a sustainable product such as housing. It is the result of several years of research. This book is intended for students teachers and researchers of course but also for professionals in the field of sustainable products and real estate marketing who will find food for thought on the complexity of this atypical product. It highlights the concepts theories and practices necessary to facilitate the understanding of housing purchases in the context of developing countries.