Marketing of Telecom Services

Telecommunications brought many changes in the country ranging fromindustrial growth to enhancement of quality life of the people. Particularlyafter the entry of mobile telephony the growth of this sector is substantial.It could penetrate into rural areas and influence the lifestyles of rural India.The fixed line services though facing some problems due to the trendtowards mobile its role in the development can not be over emphasized.This book is based on a research work on fixed line telecom services. Thebook presents the organizational system of BSNL its marketing approachand performance. It also presents the opinion of consumers as well asemployees of the organization on the functionalities of the company andthe place of fixed line service in the changing business scenario on thebasis of an empirical study. This book is useful for the students of commerceeconomics and management researchers and the executives of telecomindustry.