Marketing plan

The search for improvements in industrial processes has aroused the interest and investment of various groups companies and industries in different sectors of the world economy. In the Brazilian sugar-energy sector the extraction process in sugar-alcohol plants was the target of this work. The CAS and BAS equipment discussed here monitors the quality of the cane and bagasse in the extraction process in real time and sends this information to a pre-programmed computer that effectively controls the soaking rate used in the mills. By carrying out this control benefits can be obtained such as better performance of the extraction process which will generate gains in various areas of the production process from the financial to the environmental naturally passing through the operational. With the main objective of publicising and commercialising these products highlighting their benefits for Brazilian sugar and alcohol mills this paper presents a marketing plan with the aim of directing the actions to be developed and implemented by the company from the start of its operations.