English
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About The Book
Description
Author(s)
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides you with a step-by-step process check sheets and plan formats to simplify the marketing planning process based in total quality management concepts. After readers finish the book they can prepare a quality-driven marketing plan that will be used and followed throughout the year.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9781138980495
Publication Date
-30-09-2021
Pages
-482
Weight
-647 grams
Dimensions
-151.99x229x25.36 mm
Imprint
-TAYLOR AND FRANCIS GROUP
