Marketing Real Estate Internationally

Written by a specialist in domestic and international real estate this book provides an introduction to the marketing of real estate real estate services and real estate securities on an international basis. The economic political legal and financial considerations for developing international real estate investment strategies are outlined. Beginning with an examination of the international marketing environment the author discusses marketing management and strategies pricing promoting real estate products internationally market research and financial management. The book also contains an assessment of the future of international real estate marketing. Business Information AlertThis book fills a gap in the real estate literature by providing a comprehensive sophisticated introduction to the marketing of real estate real estate services and real estate securities on an international basis. Written by a well-known authority on real estate investment Marketing Real Estate Internationally addresses the complex economic political legal and financial considerations that must be taken into account before a coherent international real estate investment strategy can be constructed and applied. This is the first practical guide of international real estate marketing to be written specifically for real estate professionals.