Marketing Research

<p><em>Marketing Research: New Methodology by V. Kumar</em> offers an innovative look at advanced research techniques equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning applications data mining and real-time analytics that redefine traditional marketing research. </p><p></p><p>V. Kumar expertly unpacks the impact of AI and big data on customer behavior prediction segmentation and forecasting helping marketers and researchers build data-driven strategies with accuracy. Case studies and applied examples illuminate the effectiveness of these new methodologies showing readers how to implement them in a fast-paced market environment. This book is ideal for students researchers and professionals seeking to adopt contemporary research methods and gain an edge in a rapidly evolving marketing landscape.</p>