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Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
About The Book
Description
Author
<p>The purpose of <strong>Marketing Research for Managers</strong> is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works the more effective they can be in using it as a management tool. <br><br>This new edition of the text includes:<br><br>* The development of the knowledge economy<br>* Analysis of customer relationship management<br>* Comprehensive discussion of electronic techniques<br>* New and updated case studies and examples</p>
Details
ISBN 13
9780750654531
Publication Date
-09-05-2003
Pages
-392
Weight
-707 grams
Dimensions
-188.98x246x20.74 mm
