Marketing Research for Non-profit Community and Creative Organizations

'Marketing Research for Non-profit Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical the purpose of the book is two-fold. Firstly it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly it shows how to conduct different methods of research including focus groups interviews projective techniques observations and surveys and how to use the findings of these to improve products target customers and develop effective promotions.Concise and well-structured the text provides a step-by-step process to help the reader understand and apply the various research methodologies.'Marketing Research for Non-profit Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.