Marketing Research for the Tourism Hospitality and Events Industries

<p>This user-friendly textbook covers qualitative quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.</p><p>The second edition of this textbook has been updated to include:</p><ul> <li>New content on digital research social media research methods emerging technologies such as AI in marketing research sustainability in tourism hospitality and events research thematic analysis real-time research and researching current visitor trends experiences preferences and lifestyles to ensure the destination or event is successful</li> <li>New international short case studies to showcase real-life applications where market research can be used to attract and retain visitors for tourism hospitality and events</li> </ul><p>This holistic concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel hospitality and/ or event experience and how to influence a destination’s success.</p>