English
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About The Book
Description
Author
<p>Drawing from the behavioural sciences management theory quantitative decision theory and marketing theory this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. </p>
Piracy-free
Assured Quality
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Sustainably Printed
Details
ISBN 13
9781138794054
Publication Date
-22-08-2014
Pages
-230
Weight
-425 grams
Dimensions
-156x234x13.82 mm
