Marketing & Salesmanship Fundamental Of Marketing - 2

This book has been written keeping in mind the new syllabus proposed for first year B. Com. (Semester - II) students to be adopted from June 2019. The subject ‘marketing’ as a separate body of knowledge is introduced to undergraduate commerce students at the first year itself. At the Junior college level they do get a little insight into various aspects of marketing. However the study of marketing as a separate subject is introduced only at the first year level. As such this paper is titled as “fundamentals of marketing” and deals with the various basic aspects of marketing. All the chapters are written keeping in mind that the student is being newly introduced to the topic.