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English
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About The Book
Description
Author
This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.
Piracy-free
Assured Quality
Secure Transactions
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*COD & Shipping Charges may apply on certain items.
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Details
ISBN 13
9780367170790
Publication Date
-07-12-2020
Pages
-248
Weight
-326 grams
Dimensions
-145.03x229.11x13.34 mm
