Marketing Strategies for Carnival Calabar Festival Tourism

The main points of this book on Marketing Strategies for Carnival Calabar Festival Tourism are to explore the marketing opportunities embedded in the Nigerian International Carnival Calabar Festival Africa''s Biggest Street Party. Calabar Carnival as tourism has become a global brand for Nigerians as a vision that has been transformed to a commercial success and fast becoming the premier tourist destination and established Cross River State in Nigeria as Africa''s warmest welcome. This book provides a currentaccurateand comprehensive insights on developing effective marketing opportunities for Carnival Calabar Festival Tourism.