Marketing Strategy

<p>Unlock the power of customer-centric strategies with Marketing Strategy: Customer by V. Kumar. This book offers a fresh research-driven perspective on placing customers at the heart of every business decision. </p><p></p><p>V. Kumar delves into innovative ways to engage retain and maximize customer value while boosting long-term profitability. Through a balanced approach of theoretical concepts and real-world examples this essential resource guides readers in understanding customer segmentation life-cycle management and predictive analytics to craft impactful targeted marketing strategies. Ideal for both academics and practitioners Marketing Strategy: Customer equips readers with actionable insights and strategic tools to drive customer loyalty strengthen brand reputation and achieve sustained competitive advantage in today's dynamic market.</p>