Marketing Strategy and Management
English
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About The Book

The fifth edition of <i>Marketing Strategy and Management</i> builds upon Michael Baker's reputation for academic rigor. It retains the traditional functional (4Ps) approach to marketing but incorporates current research topical examples and case studies encouraging students to apply theoretical principles and frameworks to real-world situations.
Piracy-free
Piracy-free
Assured Quality
Assured Quality
Secure Transactions
Secure Transactions
Fast Delivery
Fast Delivery
Sustainably Printed
Sustainably Printed
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