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About The Book
Description
Author
The fifth edition of <i>Marketing Strategy and Management</i> builds upon Michael Baker's reputation for academic rigor. It retains the traditional functional (4Ps) approach to marketing but incorporates current research topical examples and case studies encouraging students to apply theoretical principles and frameworks to real-world situations.
Piracy-free
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Details
ISBN 13
9781137025821
Publication Date
-19-12-2014
Pages
-560
Weight
-1265 grams
Dimensions
-210x279.91x29.37 mm
