Marketing Strategy for Authors

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level strategic overview of the components of a comprehensive marketing plan that is flexible focused and uniquely tailored to an authors writing career.Organized into a simple and easy-to-understand format it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether youre a new author or an established indie author the book offers insight into the theoretical underpinnings of a winning marketing strategy.Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.