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About The Book
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Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing grade: 13 University of Applied Sciences Essen course: Marketing language: English abstract: Based on the findings of the first marketing assignment this paper analyses the marketing strategy used by adidas to bring the adidas f50 micoach 2012 into the market. The marketing strategy is analysed according to the concept of the marketing mix and its 4 Ps: Product Price Place and Promotion.He