Marketing Strategy for the Creative and Cultural Industries

<p>Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.</p><p>The author an experienced cultural marketing educator provides sector-contextual understanding to illuminate the field by: </p><p>• taking a strategic approach to developing marketing plans;</p><p>• bringing together strategic planning market research goal setting and marketing theory and practice;</p><p>• explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.</p><p>With a range of learning exercises and real-life examples throughout this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative cultural and arts marketing worldwide. </p>