Marketing Strategy Handbook: For Startups & SMEs

<p>At the core of any business is a clear and executable marketing strategy. This simplified step-by-step guide to building planning and executing a marketing strategy is required reading for anyone trying to fuel growth and revenue for their startup or business.</p><p>Peter Drucker a famous management consultant said Because the purpose of business is to create a customer the business enterprise has two--and only two-basic functions: marketing and innovation.</p>