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About The Book
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Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing grade: 10 University of applied sciences Munich language: English abstract: Sony has a strong brand name and the company was successful with the Cassette CD and MD Walkman in the 80s and 90s. However the company missed the rapid development in the hard battled MP3 player market. In this study the Sony's portable audio devices were analyzed by using Boston Consulting Group