Marketing the Arts and Entertainment

This workbook is designed to help newcomers to the world of performance and exhibition become successful! The secret is marketing know-how and this guide is designed to take you step-by-step through the business of finding funding getting an affordable location working out a budget a game plan and then attracting an audience who will ensure success. Whether you are a small art gallery dance company little theater group comedy club local museum start-up opera company or dance theater this book is for you. It has already proven successful with all these groups as well as being successfully used by a landmark movie theater threatened with demolition unless it paid its bills a local PBS station faced with falling viewership and pledges and even a zoo in one of America's best loved cities. Simply said whatever you have to offer can be marketed successfully.