Marketing: The Basics

<p><strong>‘…a punchy stripped-down version of what marketing is all about.’</strong> – <em>The Times Higher Education Supplement</em></p><p>If you have a product you’re looking to market or you’re seeking to learn more about the potential of online marketing <em>Marketing: The Basics</em> tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained along side more traditional marketing approaches in this revised and updated new edition. This book: </p><ul> <p> </p> <li>Explains the fundamentals of marketing and useful concepts such as the Long Tail</li> <p> </p> <li>Includes an international range of topical case studies such as Obama’s presidential campaign Facebook and Google</li> <p> </p> <li>Also includes a glossary of terms guides to further reading and critical questions to assist further thinking and study</li> </ul><p>This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject and recommended for sixth-form first-year undergraduate and MBA students. </p>