Marketing. The Bottom Line

<p><strong>Marketing needs a wake-up call or risks fading away!</strong></p><p><br></p><p>While most business functions continue to advance and evolve it seems marketing is hidden in a cloud of 'digital everything'. The illusion of shiny new objects lures the industry to make quick confused grabs and use old philosophies backed by aimless statistics.</p><p><br></p><p>This book aims to shake marketing by the collar. To pull it from the precipice and encourage action... before it's too late.</p><p><br></p><p>If you're a marketer you'll understand - marketing is powerful. But unless you have the courage and conviction for using that power effectively it will remain undervalued underutilised and underperforming in the broader business community.</p><p><br></p><p>Previously a confessed anti-marketing salesman who pulls no punches Richard has redirected a lifetime passion for sales into the marketing lane. Now he humbly shares how his perspective changed and his eyes were opened to marketing's unrivalled commercial importance. </p><p><br></p><p>Using a non-jargon narrative the book is a provocative pep talk with actionable strategies to guide marketers of all levels and aspirations towards their best performance and help tip the scales in marketing's favour. Your marketing efforts <em>must</em> evolve. Using his book you can take the first step towards making that happen therefore improving your and your organisation's marketing efforts.</p>