Marketing the e-Business

<p>E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work implying organisational commitment and effective management supported by appropriate technology process and structure.</p><p>Fully updated to reflect the latest developments in e-marketing <em>Marketing the eBusiness Second Edition</em> unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as:</p><p> Mobile marketing<br> Social networking and blogging <br> E-segmentation<br> Customer relationship marketing online</p><p>Providing a new approach to the subject matter this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps boxed examples and discussion questions the book is ideal for use by students. </p>