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English
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₹13061
Out Of Stock
All inclusive*
About The Book
Description
Author
`A jewel in the crown of the academic marketing establishment' - Marketing Intelligence and PlanningIn his engaging and lively style Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retromarketing practitioners are looking to the past for inspiration so students academics and consultants should seek to do likewise.
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Details
ISBN 13
9780761968511
Publication Date
-12-06-2001
Pages
-276
Weight
-396 grams
Dimensions
-156x234x14.72 mm
