Marketing to Mums: How to sell more to Australia's most powerful consumer

Mums are the powerhouse of the Australian economy - theyre responsible for more than 80 per cent of consumer spending. How well do you know them?Whether you are a small business owner who needs to increase sales on a low budget or a corporate marketing manager wondering why youre not selling more of a certain product award-winning businesswoman Katrina McCarter has important information that can help you become more profitable.Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums.- Recognise the diverse nature of mums - Avoid the nine mistakes most businesses make - Attract mums to your business then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnershipsBy understanding who mums really are and how they make decisions you will increase sales and improve your bottom line without breaking the bank.