English
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About The Book
Description
Author
Marketing to Seniors enveils a number of unique aspects of the senior market including the introduction of the extended senior customer to account for the involvement of others in senior purchasing decisions. These include family friends advisors and health care professionals for example.
Piracy-free
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Details
ISBN 13
9780759691162
Publication Date
-27-06-2002
Pages
-276
Weight
-466 grams
Dimensions
-152x229x19.05 mm
