Marketing to the Millennial Woman

Yes I can I am and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image of the American woman whether theyre employees or customers. Millennial women are confident strong bursting with ideas tech savvy and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying power their effect on the economy is unprecedented. So how can corporate America connect with understand and communicate with these 40-million-strong powerhouses? This first-ever illuminating guide unlocks the secrets values attitudes and lifestyles of the millennial woman and offers a clear strategy on how to manage market and bond with them. This book is your opportunity to get to know them.