Marketing Workbook for Nonprofit Organizations

<div><b>Don't just wish for marketing results-get them! </b></div><div>If marketing seems too commercial or too complex or if your current efforts aren't delivering results this book is for you. With this helpful guide you can create a simple usable marketing plan designed to get results! Since its first edition in 1990 the<i> Marketing Workbook</i> has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves.</div><div>Now this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes "web wisdom" to help you set reasonable web goals build an on-line reputation and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. </div><div>This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning set goals and evaluate your success conduct a marketing audit using the Six Ps of Marketing position your organization in a unique niche and develop a marketing plan and promotional campaign. Plus you also get 27 proven promotional techniques dozens of tips for writing and design a sample marketing plan a case study of how one nonprofit implemented their plan and much more! Get the <i>Marketing Workbook</i> and start putting the power of marketing to work in your organization!</div>