Marketing Your School

‘From market research to Open Days from brand development to signage schools will be armed with plenty of actionable items that will boost their marketing and communications after just one read’. Liza Fisher Norman US school branding and marketing expert and founder of school marketing network inspirEDsm.com A thoroughly worthwhile read. 'Marketing Your School' is a perfect guide for all those charged with schools' marketing. Especially good for those just starting out or for schools who do not have a large marketing function. Packed with many excellent ideas and a really useful chapter on evaluating marketing. Rachel Hadley-Leonard Founder of RHL Consulting Marketing Your School is the definitive guide to introducing core marketing principles to your school. Based on the concept of the 'Marketing Cycle' it explains how schools can listen to their community and respond by delivering a school that meets their needs. The book includes advice from experts in design (Helen West) customer relationship marketing (Tim Latham) and primary school marketing (Nic Eversett) as well as case studies from private and state schools. Each chapter concludes with a handy checklist. To find out more about the ideas behind the book visit www.marketingadviceforschools.com