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About The Book
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Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing grade: 20 University of applied sciences Munich course: Marketing language: English abstract: Puma is a sports lifestyle company that originally started as a German shoe factory that specialized on football shoes and running spikes in the late 40´s. In more than sixty years of existence Puma has experienced the highest highs as well as the lowest lows. During this time Puma maintained its