Marketing Management

The book brings out the various theories and practices in the area of marketing management in a very simple and lucid manner making it easy to understand. The concepts are explained in detail and have been substantiated with examples. Also it incorporates caselets and to give students an insight into the real life business scenarios. Care has been taken to ensure that all topics mentioned in the syllabus have been covered in totality. Different types of questions have been given at the end of each br>Chapter in addition there are application or project based Questions that will help students to apply the theoretical concepts.